To understand how big business opportunities we will get in the metaverse, let’s see how Meta (Facebook) has defined it.
The metaverse is a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you. You’ll be able to hang out with friends, work, play, learn, shop, create, and more.
– Meta
As it’s too early to guess how the metaverse will look, so this article is based on my intuition.
In augmented reality (AR) or virtual reality (VA), we don’t need to rely on what’s possible today but what we can imagine under some circumstances.
So along with the definition of metaverse by Meta and my perspective of future business, let me tell you what kind of business opportunities we will see in the metaverse and what we can do today to utilize those opportunities.
Gaming business will explode
According to Statista, video gaming is expected to be a $268.81B industry by the end of 2025.
People spend billions of dollars on gaming.
Players got crazy with PUBG, where they were virtually part of the game. They could interact with one another, say friends and fellows, and even fight with one another.
It caught so much interest that people got crazy about PUBG.
What if you tell a player that he can feel everything he was doing in the game and interact with friends – hence every experience can be virtual reality. Only a PUBG lover can understand how madness it can create.
This craze will get the gaming industry to explode in the metaverse.
According to my guess, gaming could be the most successful industry in the metaverse. Meta might focus more on gaming than advertisements in the metaverse.
Though entertainment and business industries will give gaming a tough time, but they might not touch it in the first decade.
So here is what you can do.
Build games
In the gaming industry, you can build amazing games that people get addicted to and want to feel in the metaverse.
Non-fungible tokens
As in the metaverse, everything will be connected and decentralized, so even you would be able to sell your non-fungible tokens in others’ games too.
Entertainment industry
The entertainment industry (excluding games) could be the second-largest industry in the metaverse.
You might say that gaming is also a part of the entertainment, but this is how we feel today. In the metaverse, everything will have its own identity.
Entertainment itself will be a huge industry, where people will spend time, money and hang out with friends.
Imagine attending a concert or watching Avatar 3 with your favorite characters (how much would I pay for the ticket? OMG – it’s insane) with your friends in the metaverse.
What can you do for entertainment?
It’s all up to you.
What you can do today for the entertainment industry will be able to do tomorrow in the metaverse.
But the thing is to get ready for it. Attract more people online, and give them more real experience in this decade so that you won’t need to spend huge amounts to market your business in the following decades.
Business industry
You might know how virtual meetings have impacted the business industry. You don’t need to go to a place to attend the meeting; you can do it in your bathroom (using virtual background).
What if we extend it to augmented reality.
You don’t need to look at the screen, and you are sitting in the meeting room, discussing everything as in the real meeting room.
Hold on, for a while.
What if I tell you that you don’t go to your office, but you are experiencing the office environment in augmented reality? You are being watched, doing work and all that at your home. Isn’t it huge?
So in AR/VR, you will have huge business-related opportunities where you could buy land, rent your buildings, and all other stuff you do here for a business.
Land business
It’s one of the most trending businesses for the metaverse.
As we can see that the metaverse will be pretty similar to our universe, so people will also use its land as we do here on the earth.
Say, they will trade with the land, rent, or use for advertising your business.
Some companies have started offering lands even before we could see the metaverse. Here is how to buy land in the metaverse. If you purchase today, I can still expect that it will take a decade to see the full potential of your land in the metaverse.
The marketing industry will be revolutionalized
The other big change I can imagine is in the marketing industry.
As we have already discussed many times, the internet has revolutionized marketing. Isn’t it so?
People spend ten times cheaper on their car dealership digital marketing than traditional marketing because it is more effective.
What if you could even feel the stuff you are exploring, see Tony Robbins or Brian Tracy sitting in front of you and teaching you some great lessons? How effective is that going to be?
You got the point.
The marketing industry will become even more effective than ever. Whatever you are doing today in marketing, you would be able to do in the metaverse.
So what can you do today?
For instance, you are a digital marketing expert. You should start learning it deeply and find the best effective ways to market stuff.
It will even help you more in your current state of business.
Virtual goods (NFTs)
If I tell you that people will buy virtual good as the real ones, you won’t believe it, so here is an example.
Do you know people spend money buying virtual goods in the games like PUBG? Do you think people should spend money buying a pigeon that will sit on your shoulder in the game?
Gamers do.
The same will happen in the metaverse, but it will be way beyond your imaginations.
People will buy land and build houses; they will often destroy and reconstruct, purchase virtual goods, say furniture, paintings, and other things to decorate their homes. They will host parties in their houses and much more.
So you will get a huge opportunity to sell NFTs.
This is one of the business opportunities in metaverse that appeals to me. I might get in to in my way.
Though I will spend much time finding a niche that I would like to sell in the metaverse, but surely, it’s something that appeals to me.
Manufacture gadgets for the metaverse
Earlier, we have discussed what you would be able to do in the metaverse. Now here comes the biggest business opportunity that you can avail yourself of in this decade.
It’s a fact that we will surely see web 3.0 in the following two decades. But surely people would need special gadgets to enter into it.
People need a smartphone to experience Facebook. The gadgets to experience metaverse will be different.
Mark Zuckerburg says they often limit their apps to meet the smartphone compatibilities, but they don’t want to set boundaries for AR/VA.
You can get in this industry to build less expensive, more advanced gadgets for the metaverse. If you could create even a single thing, it would be hard to meet the demand for that thing until you find good competition.
Launch a cryptocurrency
Metaverse will be decentralized, so people will use digital currencies out there.
You can build a coin that people could use in the metaverse.
You might think there are many coins in the market; why would someone like to use yours?
Give them a reason.
For instance, more quick, cheap transactions?
Build your metaverse
The last big business opportunity I can see in the metaverse is to create your metaverse.
Metaverse is augmented reality; it will be like an extendable universe. People would be able to keep it expanding. But everything will be connected.
For instance, you would create your city and give people a reason to come and live.
There are already many companies working to build metaverse. The next one could be your company.
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